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about ROLDA USA

I have spent my career at the intersection of finance and environmental stewardship, translating complex market data into clear insights for Planetary P&L and other sustainability initiatives. Nothing motivates me more than proving that sound financial strategy can drive real-world ecological gains. A passionate advocate for animal welfare, I have been vegan for more than twenty years and recently became a licensed wildlife rehabilitator in New York.

Hi, I’m Shannon McCabe and I’ve been a volunteer with ROLDA since 2008. I helped establish the nonprofit here in California, for which I was an interim CFO and secretary. I have traveled to conferences around the United States and spoke to other animal rescue individuals about our organization. I absolutely love animals! I’ve recently rescued a senior kitty named Chloe, and take care of all my neighborhood birds! I live in Northern and Southern California, and very much enjoy the ocean, playing piano & guitar music and event planning, which is my other business.

My name is Sonoko, and I joined ROLDA as a non-voting Board Advisor earlier this year. I served as an operations and governance specialist with experience overseeing an executive office at an international nonprofit. My core skills include policy and compliance, project and vendor management, cross-functional coordination, and process improvement. I was inspired by Dana’s clear vision to support underserved animals in Romania and Ukraine, and I want to help build the practical systems that help ROLDA scale that impact. I also volunteer with a municipal shelter and local rescues to support dogs with behavioral needs and general dog handling. At home, I have three shelter-adopted cats. I regularly foster German Shepherds, and I spend my off-hours taking long dog walks with my fosters and maintaining small aquariums for fish I’ve found dying in pet stores.

I am a behavioral scientist and strategic insights specialist with a Ph.D. in Social Psychology and more than 20 years of experience helping organizations understand human motivation, develop more effective communications, and translate complex data into clear strategic direction. My work spans audience segmentation, messaging and communications framework development, qualitative and quantitative research, and behavioral insights work across a wide range of industries. I specialize in helping organizations ask better questions, surface what their audiences truly think and feel, and turn those insights into actionable opportunities for engagement and impact. As a lifelong advocate for animal welfare—and a lifelong vegetarian, veteran vegan, and guardian of two rescue dogs and three rescue cats—ROLDA's mission is very close to my heart. In my advisory role, I hope to support the organization with donor and audience insights, communication strategy, branding efforts, and strategic ideation grounded in behavioral science.

I spent my career defending people who couldn't defend themselves, and I've carried that same conviction into ROLDA. Their vision of a world where every animal is treated with kindness and compassion is one worth fighting for. Having seen what war leaves behind, I know how much it matters to be the hand that reaches down to a frightened, abandoned dog and says: You're safe now.